We worked on the digital communication of the First World Games for Indigenous People, hosted in Palmas - TO. The campaign involves Social Media and Website integration.
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Head Images, is an old group in the segment in Brasilia, but it needed a new face, being made a creation and implementation in a site developed with the current trends, their animations thought, as well as their transitions to bring the best performance and result to the client.
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Abrace is one of Brazil's biggest NGO's that treats children with cancer. In 2016 they're celebrating 30 years of operations in Brasília, Brazil's capital. We were tasked to develop an activation that would celebrate the anniversary, raise donations, show the actual patients (kids) that it is possible to over come the disease and have a better life and give donors a reason to keep up with Abrace and to keep track of their support.
Cancer is an autoimmune disease developed by our own body. And, paradoxically, our own body is responsible for the cure. We know that a positive mindset is proven to play a key role during the treatment as your body physically responds to any mental stimulation.
So we figured a way to literally place positiveness on the heads of kids with cancer. Chemo Scarf Stories is a movement where ex-patients were invited to write down their positive stories in personalized scarfs used on the head by patients.
We collected hundreds of stories from ex-patients via our facebook page and invited them to handwrite the stories in a blank scarf. The scarfs were then filled with aquarela illustrations representing key elements from each story, and at the launch day the authors gave each scarf to a kid under treatment, beginning what has become now a movement. More than 5,000,000 people have been impacted by the movement so far.
We created an emotional campaign to engage people who have been cured of cancer to give strength to children who were in treatment. The objective of the campaign was to collect founds to Abrace. The outcome? The money collection rose by 900% during the campaign.
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We developed an e-commerce to Gabriel Heusi, one of the best Sport's Photographer in Brazil. We crafted a digital experience to facilitate the navigation between events.
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Developed for law firm of Brasília, showing a page to publicize your work and history, bringing the public closer!
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Developed for a college in Brasilia, seeking to show the most diversified enviroment of the college and thus attract more parents interested in a school education from elementary to middle grade.
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Mayara is a professional photographer who lives up to the name, with beautiful photos of various events, she can perpetuate magic to the public!
With an innovative designer Natalia Bonfim, I was able to give life to this project.
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